Which Social Media Platforms Should My Business Be On?

Facebook, Instagram, Twitter, LinkedIn...all of these platforms are powerful tools for connecting with your audience. At the same time, it can be difficult to tell which ones are most relevant to your brand.

You may be asking yourself: "If my brand has an [insert social media platform here] does it really need an [insert different social media platform here]?"

The answer? Maybe yes, maybe no.

This is because different brands have different needs, and social media platforms have all kinds of demographics and uses. So let's take a look at some of the basics to get you started.

Each platform has a different style.

Instagram is commonly known for impressionable images – when people are scrolling through the app quickly, the photos sometimes have to speak for themselves. This is a great app to use if you have eye catching photos of your brand that you would like to share.

Twitter efficiently gets the point across. Each tweet is limited to 280 characters, meaning that you have to be more selective with the language you use. It can be an easy way to quickly engage with your audience, but it also exists in a grey area between no necessarily being a platform for images, but not always being one for text either.

Facebook is all about community. When people "like" your page, it means they want to hear more from and about your brand while also engaging with other people with that same shared interest. It is because of this that Facebook can be the perfect place to share and create events that your brand is a part of, and creating posts that your audience is able to engage with directly.

LinkedIn is for building professional networks. This platform provides you with the opportunity to showcase the expertise that your brand provides, the problems that your brand solves, and your brand's core values. You are able to showcase the technical side of the work that your brand is doing behind-the-scenes while cultivating a network of like-minded brands and people.

Maybe you already have a good idea of what sounds fitting for your brand's presence and what doesn't from simply reading those descriptions. But there is a little more that goes into it than choosing which platform you like the best.

Where is your audience engaging the most?

You know your brand, and therefore you know who your audience is. You have an idea of their age, gender, interests...and if you don't we can definitely help with that! (schedule a consultation with Tami today!)

This information is important, because it can help determine which social media platforms your audience is more likely to use.

Trends show that older generations are utilizing Facebook, while younger generations can be more commonly found on Instagram. Women also tend to use social media more than men. Looking further into the communities of each platform can be beneficial in gauging audience interest as it pertains to your specific brand.

It is also worth noting the effectiveness of marketing on each platform. Why put in effort to target your audience on social media if it won't reach them?

An infographic from Statista breaks down some social media marketing statistics from 2019 in an easy to understand way. Basically, it states that Facebook is king for marketing purposes (94% of marketers use it). Instagram is next at 73%, then it's Twitter at 59% and LinkedIn sits at 58%.

Keep in mind that these statistics are always changing. The world of social media can be hard to keep up with, but having at least an idea of who is hanging out in which platform can be beneficial to your ultimate decision on what is worth using.

Eager to learn more about the ins and outs of social media marketing? Check out our "How To Automate Your Marketing" course, or set up a meeting with Brand Yourself to dig in even further!