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How to Understand Your Instagram Insights

Similar to Facebook, Instagram's native analytics tool is quite robust. They make it easy to see when your audience is online, what they're engaging with, and what steps they're taking after seeing…

How to Understand Your Facebook Insights

When you've committed to spending time posting on social media, you definitely want to know what's working! What should you be posting more of because it's driving a lot of engagement and sales? And…

Which Ad Metrics Really Matter

If you've dabbled in social media ads, you know how intimidating they can be. There seem to be a million different metrics like CPC, CTR, and CPM…seriously, what do those even mean?!? And even if…

Calculating Your Ad Spend ROI

Everyone wants to talk about algorithms. Facebook's, Instagram's, Google's…they're seemingly impossible to beat. You can spend endless hours creating engaging posts and growing your audience, but…