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What Google ACTUALLY Wants from Your Website

In today's market, people want to feel like they have found you as opposed to the other way around. A majority of the time this is through word of mouth, influencers or organic search.

Important Website Metrics for Measuring Your Campaign

When it comes to running a online marketing campaign, your most important insights come from your ability to collect and measure a variety of analytics. In fact, your whole campaign hinges on your…

What is a Bounce Rate?

If you're new to Google Analytics for you business, you may be confused by the bounce rate. Don't worry. We once had to google it ourselves. A bounce rate means the number (percentage) of visitors…