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How to Understand Your Instagram Insights

Similar to Facebook, Instagram's native analytics tool is quite robust. They make it easy to see when your audience is online, what they're engaging with, and what steps they're taking after seeing…

How to Prepare and Schedule Instagram Content for Publishing

How does this sound: rather than spending time each day to come with new content for your Instagram account, set aside one day a week or every two weeks or each month to schedule your Instagram…

How to Understand Your Facebook Insights

When you've committed to spending time posting on social media, you definitely want to know what's working! What should you be posting more of because it's driving a lot of engagement and sales? And…

Which Ad Metrics Really Matter

If you've dabbled in social media ads, you know how intimidating they can be. There seem to be a million different metrics like CPC, CTR, and CPM…seriously, what do those even mean?!? And even if…

Calculating Your Ad Spend ROI

Everyone wants to talk about algorithms. Facebook's, Instagram's, Google's…they're seemingly impossible to beat. You can spend endless hours creating engaging posts and growing your audience, but…

Insta Stories for Marketing: 5 Tips to Stay in the Game

Instagram stories are a powerful way for you or your brand to communicate with your existing followers and to introduce yourself to potential followers. By using best practices and the right tools,…

Social Media Spring Cleaning Checklist

Does Spring have you itching for some change? Us, too.

One Thing Your Craft Brewery Can’t Market Without

Entrepreneur recently published an article about the spirit of collaboration in the craft beer industry. They explain that, acting in their own best interest, craft beer experts have long worked…

7 Tips To Manage A Brewery Opening

Brand Yourself has handled a range social media campaigns and launches. We’ve hosted Instagram contests and Facebook giveaways. We’ve launched Instagram campaigns and branded Twitter profiles. One…