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our blog

IDEAS & INSIGHTS

on great brands, best practices, and bringing intention

How to Generate Content Ideas

We've talked about how to spark inspiration, now let's talk about how to generate content based on that inspiration. Content can easily become saturated as competition for attention increases, that is why it's important to find topics for your content that relate to your brand or campaigns. ...

How to Understand Your Instagram Insights

Similar to Facebook, Instagram's native analytics tool is quite robust. They make it easy to see when your audience is online, what they're engaging with, and what steps they're taking after seeing your posts - all of which is extremely helpful information when you're planning a marketing...

How to Prepare and Schedule Instagram Content for Publishing

How does this sound: rather than spending time each day to come with new content for your Instagram account, set aside one day a week or every two weeks or each month to schedule your Instagram content. What? How is that possible you ask? Well you're in luck, because I am going to give you a...

How to Understand Your Facebook Insights

When you've committed to spending time posting on social media, you definitely want to know what's working! What should you be posting more of because it's driving a lot of engagement and sales? And what isn’t doing a whole lot? Lucky for you, Facebook has an incredibly robust reporting tool...

Three Social Media Tools We Use to Save Time

Are you looking for a way to save time publishing your content to social media? Don't worry friends, we're here to help. Managing your social media requires the right strategy and tools. Whether it be an all-in-on solution to manage your social presence, a smarter way to manage multiple profiles...

How to Use the Same Photoshoot for Months

If you are going to put all the time and effort it takes into doing a photoshoot, you want to make sure it's worth it. Am I right?! I mean, we all have the same amount of hours in a day as Beyonce. As a small business we understand that both time and budget might not be an option for multiple...

How to Save Time by Batching Content

What Does Batching Content Mean? Are you a master batcher? Ahem. What we mean is, are you a boss at batching your content? Batching your content is when you set aside time to do a bunch of one thing at one time. Rather than multi-tasking and switching from one task to another, batching lets...

How to Spark Creativity for Content Creation

As the Director of Storytelling, my absolute favorite thing to do is help our clients tell their stories. One of my favorite quotes is "I don't think outside of the box; I think of what I can do with the box." Running campaigns for multiple clients gives me multiple opportunities to create great...

Which Ad Metrics Really Matter

If you've dabbled in social media ads, you know how intimidating they can be. There seem to be a million different metrics like CPC, CTR, and CPM…seriously, what do those even mean?!? And even if you've decoded what they stand for, which ones are the most important? How do you know which ones to...

Calculating Your Ad Spend ROI

Everyone wants to talk about algorithms. Facebook's, Instagram's, Google's…they're seemingly impossible to beat. You can spend endless hours creating engaging posts and growing your audience, but likes on your page mean less and less as most of your fans aren't seeing what you post.