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our blog

IDEAS & INSIGHTS

on great brands, best practices, and bringing intention

Which Ad Metrics Really Matter

If you've dabbled in social media ads, you know how intimidating they can be. There seem to be a million different metrics like CPC, CTR, and CPM…seriously, what do those even mean?!? And even if you've decoded what they stand for, which ones are the most important? How do you know which ones to...

Calculating Your Ad Spend ROI

Everyone wants to talk about algorithms. Facebook's, Instagram's, Google's…they're seemingly impossible to beat. You can spend endless hours creating engaging posts and growing your audience, but likes on your page mean less and less as most of your fans aren't seeing what you post.

How to Make a Time-lapse Video

A note from the Founder, Tami. This blog was submitted by our Chief Troublemaker, Addison Enfield. Addison is my 11 year old daughter. She impressed me one afternoon by completing a time-lapse video as she was working on an art project. Take a peek at the original video, then if you're curious...

Insta Stories for Marketing: 5 Tips to Stay in the Game

Instagram stories are a powerful way for you or your brand to communicate with your existing followers and to introduce yourself to potential followers. By using best practices and the right tools, Instagram stories are a game changer in the marketing strategy for your business. Not sure how to...

Top 10 Things to Consider Before Running a Facebook Ad Campaign

Oh sure, anyone who is anyone with a business is running Facebook Ads these days but most are just “winging” it and paying for it… literally. Running an ad campaign on Facebook and/or Instagram (or other social media platforms) can be highly effective when you put a little time and effort into...

Strategy and Brand for a Startup Brewery

In March of 2016, Tami was invited to speak in front of thousands of craft beer brewers at the Craft Brewers Conference in Philadelphia. Tami spoke on the importance of creating a strong brand and social media strategy for your beer, brewery, and taproom. Her speech was recorded and is still...

Reach More People With Your Facebook Content

You can relate: you’ve spent a ton of time writing a killer blog post. You’ve included great quotes and unique perspectives. You’ve pulled together all the appropriate images (you've maybe even taken some of your own). It’s search engine optimized, jam-packed with keywords. It is really, really...

How To Encourage Customer Reviews

You know you do good work for your customers. Heck, you spend half your day making sure they're happy. But how do you convince potential customers that you really walk the walk when it comes to knocking their socks off? Step One: Get some amazing reviews from past and current customers.