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IDEAS & INSIGHTS

on great brands, best practices, and bringing intention

Calculating Your Ad Spend ROI

Everyone wants to talk about algorithms. Facebook's, Instagram's, Google's…they're seemingly impossible to beat. You can spend endless hours creating engaging posts and growing your audience, but likes on your page mean less and less as most of your fans aren't seeing what you post.

One Thing Your Craft Brewery Can’t Market Without

Entrepreneur recently published an article about the spirit of collaboration in the craft beer industry. They explain that, acting in their own best interest, craft beer experts have long worked together. While this is an interesting phenomenon, it brings to light an important point about...

Things to Consider Before Launching Your Social Media Campaign

I have been attending the Social Media Success Summit 2012 and while listening to the Keynote Speaker Jeremiah Owyang, I heard an interesting comment - it went something like: 'Would you fly in a plane with someone who didn't have their pilots license? Have an operation performed by someone who...