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our blog

IDEAS & INSIGHTS

on great brands, best practices, and bringing intention

How to Understand Your Instagram Insights

Similar to Facebook, Instagram's native analytics tool is quite robust. They make it easy to see when your audience is online, what they're engaging with, and what steps they're taking after seeing your posts - all of which is extremely helpful information when you're planning a marketing...

How to Understand Your Facebook Insights

When you've committed to spending time posting on social media, you definitely want to know what's working! What should you be posting more of because it's driving a lot of engagement and sales? And what isn’t doing a whole lot? Lucky for you, Facebook has an incredibly robust reporting tool...

Strategy and Brand for a Startup Brewery

In March of 2016, Tami was invited to speak in front of thousands of craft beer brewers at the Craft Brewers Conference in Philadelphia. Tami spoke on the importance of creating a strong brand and social media strategy for your beer, brewery, and taproom. Her speech was recorded and is still...