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IDEAS & INSIGHTS

on great brands, best practices, and bringing intention

Which Ad Metrics Really Matter

If you've dabbled in social media ads, you know how intimidating they can be. There seem to be a million different metrics like CPC, CTR, and CPM…seriously, what do those even mean?!? And even if you've decoded what they stand for, which ones are the most important? How do you know which ones to...

4 Ways to Improve Your Ad Targeting

Advertising with Facebook (who also owns Instagram!) allows you to easily connect with your target audience. Whether you are trying to bring new leads into your sales funnel or convert current leads into customers, being able to reach these people in the right place and at the right time greatly...

Calculating Your Ad Spend ROI

Everyone wants to talk about algorithms. Facebook's, Instagram's, Google's…they're seemingly impossible to beat. You can spend endless hours creating engaging posts and growing your audience, but likes on your page mean less and less as most of your fans aren't seeing what you post.

One Thing Your Craft Brewery Can’t Market Without

Entrepreneur recently published an article about the spirit of collaboration in the craft beer industry. They explain that, acting in their own best interest, craft beer experts have long worked together. While this is an interesting phenomenon, it brings to light an important point about...

7 Tips To Manage A Brewery Opening

Brand Yourself has handled a range social media campaigns and launches. We’ve hosted Instagram contests and Facebook giveaways. We’ve launched Instagram campaigns and branded Twitter profiles. One thing we had never done: seen a client through their official opening.

Things to Consider Before Launching Your Social Media Campaign

I have been attending the Social Media Success Summit 2012 and while listening to the Keynote Speaker Jeremiah Owyang, I heard an interesting comment - it went something like: 'Would you fly in a plane with someone who didn't have their pilots license? Have an operation performed by someone who...