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How to Understand Your Facebook Insights

When you've committed to spending time posting on social media, you definitely want to know what's working! What should you be posting more of because it's driving a lot of engagement and sales? And…

Which Ad Metrics Really Matter

If you've dabbled in social media ads, you know how intimidating they can be. There seem to be a million different metrics like CPC, CTR, and CPM…seriously, what do those even mean?!? And even if…

4 Ways to Improve Your Ad Targeting

Advertising with Facebook (who also owns Instagram!) allows you to easily connect with your target audience. Whether you are trying to bring new leads into your sales funnel or convert current leads…

Calculating Your Ad Spend ROI

Everyone wants to talk about algorithms. Facebook's, Instagram's, Google's…they're seemingly impossible to beat. You can spend endless hours creating engaging posts and growing your audience, but…

One Thing Your Craft Brewery Can’t Market Without

Entrepreneur recently published an article about the spirit of collaboration in the craft beer industry. They explain that, acting in their own best interest, craft beer experts have long worked…

7 Tips To Manage A Brewery Opening

Brand Yourself has handled a range social media campaigns and launches. We’ve hosted Instagram contests and Facebook giveaways. We’ve launched Instagram campaigns and branded Twitter profiles. One…

Things to Consider Before Launching Your Social Media Campaign

I have been attending the Social Media Success Summit 2012 and while listening to the Keynote Speaker Jeremiah Owyang, I heard an interesting comment - it went something like: 'Would you fly in a…