<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=195167757645939&amp;ev=PageView&amp;noscript=1">

our blog

IDEAS & INSIGHTS

on great brands, best practices, and bringing intention

Which Ad Metrics Really Matter

If you've dabbled in social media ads, you know how intimidating they can be. There seem to be a million different metrics like CPC, CTR, and CPM…seriously, what do those even mean?!? And even if you've decoded what they stand for, which ones are the most important? How do you know which ones to...

4 Ways to Improve Your Ad Targeting

Advertising with Facebook (who also owns Instagram!) allows you to easily connect with your target audience. Whether you are trying to bring new leads into your sales funnel or convert current leads into customers, being able to reach these people in the right place and at the right time greatly...

Calculating Your Ad Spend ROI

Everyone wants to talk about algorithms. Facebook's, Instagram's, Google's…they're seemingly impossible to beat. You can spend endless hours creating engaging posts and growing your audience, but likes on your page mean less and less as most of your fans aren't seeing what you post.

5 Steps to Taking a Good Photo

Hello All! Tasha here. As you may have read in my bio, I have been a professional photographer for nearly two decades and so naturally I was the one at Brand Yourself who was asked to write this blog post. “How do I take a good photo?” is the question I aim to answer here for you. However, the...

Top 10 Things to Consider Before Running a Facebook Ad Campaign

Oh sure, anyone who is anyone with a business is running Facebook Ads these days but most are just “winging” it and paying for it… literally. Running an ad campaign on Facebook and/or Instagram (or other social media platforms) can be highly effective when you put a little time and effort into...

Reach More People With Your Facebook Content

You can relate: you’ve spent a ton of time writing a killer blog post. You’ve included great quotes and unique perspectives. You’ve pulled together all the appropriate images (you've maybe even taken some of your own). It’s search engine optimized, jam-packed with keywords. It is really, really...

4 Steps To Improve Your Facebook Game

Business owners are oftentimes too overloaded to get their daily work done, much less put in extra hours for their online marketing. While Facebook can be overwhelming for non-experts, it doesn't have to be. Start with these baby steps towards creating a great Facebook business page.

Facebook Live For Your Business

You've probably heard about it, or at least  you have seen a notification pop up--Facebook Live is kicking butt.

One Thing Your Craft Brewery Can’t Market Without

Entrepreneur recently published an article about the spirit of collaboration in the craft beer industry. They explain that, acting in their own best interest, craft beer experts have long worked together. While this is an interesting phenomenon, it brings to light an important point about...