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Creating Your Hashtag Strategy

In the past we've dug into some tips on outwitting social media algorithms to get your posts noticed. Engagement is a science, and it requires attention for it to work to your benefit. Hashtags are…

Why the Social Media Algorithms Hate You 😡

Social. Media. Algorithms.  Back in the day, your feed was organized based on publish time. This allowed brands and companies to reach a higher percentage of their target audience solely by being…

4 Ways to Improve Your Ad Targeting

Advertising with Facebook (who also owns Instagram!) allows you to easily connect with your target audience. Whether you are trying to bring new leads into your sales funnel or convert current leads…

Three Things To Do If You Can't Afford a Social Media Manager

First, start saving. Ha! Totally kidding.

Top 10 Things to Consider Before Running a Facebook Ad Campaign

Oh sure, anyone who is anyone with a business is running Facebook Ads these days but most are just “winging” it and paying for it… literally. Running an ad campaign on Facebook and/or Instagram (or…

Reach More People With Your Facebook Content

You can relate: you’ve spent a ton of time writing a killer blog post. You’ve included great quotes and unique perspectives. You’ve pulled together all the appropriate images (you've maybe even taken…

4 Steps To Improve Your Facebook Game

Business owners are oftentimes too overloaded to get their daily work done, much less put in extra hours for their online marketing. While Facebook can be overwhelming for non-experts, it doesn't…

Facebook Live For Your Business

You've probably heard about it, or at least  you have seen a notification pop up--Facebook Live is kicking butt.

One Thing Your Craft Brewery Can’t Market Without

Entrepreneur recently published an article about the spirit of collaboration in the craft beer industry. They explain that, acting in their own best interest, craft beer experts have long worked…

7 Tips To Manage A Brewery Opening

Brand Yourself has handled a range social media campaigns and launches. We’ve hosted Instagram contests and Facebook giveaways. We’ve launched Instagram campaigns and branded Twitter profiles. One…