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How to Understand Your Facebook Insights

When you've committed to spending time posting on social media, you definitely want to know what's working! What should you be posting more of because it's driving a lot of engagement and sales? And…

Which Ad Metrics Really Matter

If you've dabbled in social media ads, you know how intimidating they can be. There seem to be a million different metrics like CPC, CTR, and CPM…seriously, what do those even mean?!? And even if…

4 Ways to Improve Your Ad Targeting

Advertising with Facebook (who also owns Instagram!) allows you to easily connect with your target audience. Whether you are trying to bring new leads into your sales funnel or convert current leads…

Calculating Your Ad Spend ROI

Everyone wants to talk about algorithms. Facebook's, Instagram's, Google's…they're seemingly impossible to beat. You can spend endless hours creating engaging posts and growing your audience, but…

Three Things To Do If You Can't Afford a Social Media Manager

First, start saving. Ha! Totally kidding.

5 Steps to Taking a Good Photo

Hello All! Tasha here. As you may have read in my bio, I have been a professional photographer for nearly two decades and so naturally I was the one at Brand Yourself who was asked to write this blog…

Top 10 Things to Consider Before Running a Facebook Ad Campaign

Oh sure, anyone who is anyone with a business is running Facebook Ads these days but most are just “winging” it and paying for it… literally. Running an ad campaign on Facebook and/or Instagram (or…

Reach More People With Your Facebook Content

You can relate: you’ve spent a ton of time writing a killer blog post. You’ve included great quotes and unique perspectives. You’ve pulled together all the appropriate images (you've maybe even taken…

4 Steps To Improve Your Facebook Game

Business owners are oftentimes too overloaded to get their daily work done, much less put in extra hours for their online marketing. While Facebook can be overwhelming for non-experts, it doesn't…

Facebook Live For Your Business

You've probably heard about it, or at least  you have seen a notification pop up--Facebook Live is kicking butt.