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IDEAS & INSIGHTS

on great brands, best practices, and bringing intention

How to Generate Content Ideas

We've talked about how to spark inspiration, now let's talk about how to generate content based on that inspiration. Content can easily become saturated as competition for attention increases, that is why it's important to find topics for your content that relate to your brand or campaigns. ...

How to Save Time by Batching Content

What Does Batching Content Mean? Are you a master batcher? Ahem. What we mean is, are you a boss at batching your content? Batching your content is when you set aside time to do a bunch of one thing at one time. Rather than multi-tasking and switching from one task to another, batching lets...

One Thing Your Craft Brewery Can’t Market Without

Entrepreneur recently published an article about the spirit of collaboration in the craft beer industry. They explain that, acting in their own best interest, craft beer experts have long worked together. While this is an interesting phenomenon, it brings to light an important point about...

Important Website Metrics for Measuring Your Campaign

When it comes to running a online marketing campaign, your most important insights come from your ability to collect and measure a variety of analytics. In fact, your whole campaign hinges on your website and social media performance. That being said, what important website metrics should you be...

Hashtags for the Holidays

Whether your a small business or interested on improving your personal brand, you may have come up with a great holiday giveaway idea you want to promote on social media! But, how should you go about advertising for your giveaway, while effectively measuring the results? Use a hashtag! Hashtags...

How to Promote a Workshop

Do you host workshops for your business? If not, you might want to consider it. Workshops help promote your service or business to other community members. They also allow you to showcase your skills as an industry leader. You'll appear knowledgable and reliable to potential new clients, or...

How Often Should You Post on Social Media?

One of the most frequently asked questions we answer is: How often should I post to my business's social networks? The answer differs a bit for each network, as they are unique marketing channels for your business. We'll go over how often you should post to these social media sites and what is...

Creating Online Content for Your Business

You've heard it from your friends and other business owners: If you want to be a successful brand or agency within your community or if you're looking to branch out into a new market, you need to create amazing online content. But, where do you start? What is content marketing?

Create Snapchat Stories for Your Business

Do you have a Snapchat for your business? If not, Snapchat just may be the next social avenue for your brand, especially if you're looking to reach much younger audiences, as around 71% of Snapchat users are under the age of 25. More and more businesses targeting younger audiences are flocking...