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our blog

IDEAS & INSIGHTS

on great brands, best practices, and bringing intention

How to Take Great Photos of Beer

I hope you're ready for this...your photos suck. There we said it. And if you're reading this blog, you know it too. Have no fear, we are here to spill the "hops" on how to take great photos of beer!

Benefits Of Branding Your Beer Portfolio

Hey, beer distributors, this one's for you.

While your family and friends joke that you drink beer all day at work, we know you spend a lot of time growing your business. From hiring the right sales people, to achieving efficiency with your warehouse team, your work as a beer distributor never...

Brewery Marketing With Badger Hill

As part of our brewery marketing series, I got the chance to chat with Britt Krekelberg of Badger Hill Brewing. In this interview, Britt talks branding, social marketing, and finding creative content.

Brewery Marketing - Tips From Imminent Brewing

Imminent Brewing has been a long time coming. Northfield Minnesota has long hurt for a craft brewery, and the folks at Imminent agree that "It's About Time".

Inspiration To Help Your Beer Distributor Market Your Brewery

Here at Brand Yourself, we talk a lot about making it easy for your beer distributor to market on behalf of your brewery. A large part of this process is creating and sharing quality content for their blogs and social media. But, what does that look like? We're sharing a few specific strategies...

Craft Brewers Conference 2016 -- Hello, Philadelphia!

“Holy shit you guys! I’ve been thinking about what to say since December 3rd….”

Marketing A Special Beer Release With Your Distributor

Born in a garage, bred in a brewhouse, shared with the world. Your beer's story is personal, we get it. But when your craft brewery begins to distribute, your story becomes quite public.

Brewery Pre-Opening Marketing Checklist

After countless sleepless nights, negotiations with contractors, and minute recipe alterations, you've arrived. It's really here.

How To Find Your Brewery's Unfair Marketing Advantage

In a country with over 4,000 craft breweries and too many flannel/beard combos, you are going to need something more to your story. Something that can't be duplicated, that draws the masses to your brewery, something different. What you need is an unfair advantage.