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Which Ad Metrics Really Matter

If you've dabbled in social media ads, you know how intimidating they can be. There seem to be a million different metrics like CPC, CTR, and CPM…seriously, what do those even mean?!? And even if…

4 Ways to Improve Your Ad Targeting

Advertising with Facebook (who also owns Instagram!) allows you to easily connect with your target audience. Whether you are trying to bring new leads into your sales funnel or convert current leads…

Calculating Your Ad Spend ROI

Everyone wants to talk about algorithms. Facebook's, Instagram's, Google's…they're seemingly impossible to beat. You can spend endless hours creating engaging posts and growing your audience, but…

Client Campaign Inspires Kindness | #RAKWeek2018

I am constantly in awe of my clients. I'm surrounded by such wonderful humans. They inspire me to be a better business owner, community member and ultimately a better person. This week I've been…

Top 10 Things to Consider Before Running a Facebook Ad Campaign

Oh sure, anyone who is anyone with a business is running Facebook Ads these days but most are just “winging” it and paying for it… literally. Running an ad campaign on Facebook and/or Instagram (or…