IDEAS & INSIGHTS

As our client's businesses expand and grow - so does the Brand Yourself team! We are excited to share that we are bringing Lindy Wifler on as our much needed, Digital Wrangler (a.k.a. - Project Manager). This is a great addition to the team for us as Lindy will help manage details and timing for...

Every year over the holidays I like to make an appearance at the offices of our clients with a treat of some sort. In the past, it has been beer from one of the breweries we work with or a retail product from one client to gift to others. This year, while trying to get into the spirit of the...

We’re excited to share that one of our long-time clients, College City Beverage, was recently recognized by the National Beer Wholesalers Association (NBWA) during the the NBWA’s 80th Annual Convention and Trade Show in Las Vegas, Nev.!

Gratitude then grief. Grief then gratitude. Which comes before the other? It seems these days the scales tip depending on the wind. 2017 has been a year of both for me.  Grief AND gratitude.

Hello All! Tasha here. As you may have read in my bio, I have been a professional photographer for nearly two decades and so naturally I was the one at Brand Yourself who was asked to write this blog post. “How do I take a good photo?” is the question I aim to answer here for you. However, the...

Oh sure, anyone who is anyone with a business is running Facebook Ads these days but most are just “winging” it and paying for it… literally. Running an ad campaign on Facebook and/or Instagram (or other social media platforms) can be highly effective when you put a little time and effort into...

Our branding philosophy here at Brand Yourself revolves around creating powerful, lasting brand identities that speak not only to your creative mind, but also to the business you aim to build. While a brand identity may start with a logo, it is SO much more. Your brand is a mixture of visual...

In March of last year, Tami was invited to speak in front of thousands of craft beer brewers at the Craft Brewers Conference in Philadelphia. Tami spoke on the importance of creating a strong brand and social media strategy for your beer, brewery, and taproom. Her speech was recorded and is...

When Tasha came to work at Brand Yourself and we were getting set to order her new business cards -- we first had to determine the appropriate title -- then had to put the printer to work. Her title became Ambassador of Buzz -- the business cards haven't made it to the printer yet....

2017 started out as a year of great change for me, my family, and my business. On January 16^th, while sitting in my office at Brand Yourself, I received the phone call that my dad had died. He fell in his garage. And died. At that moment, and many since, I have lost my footing. For the past 4...