Work-Life Balance for the Social Media Manager
Between your smartphone and your computer, you can hardly escape from the 24/7 world of social media that demands your attention. Notifications are constantly popping up, from both your personal accounts and your clients' accounts. It seems like the retweets, the likes, the shares, the comments, and the persistent internet trolls never sleep. Ever.
If you're responding to a comment when you should be eating dinner with your family, or waking up in the middle of the night to check notifications on your phone, you DEFINITELY need to take a moment for yourself.
Don't worry. We'll give you some great tips for achieving that work-life balance you so desire.
ALWAYS schedule time for yourself.
Schedule time for yourself every day. This should be a time where you leave the wonderful world of the internet and relax. If you don't find time for yourself, you're likely to get burnt out fast. Establishing a set time for yourself will help you focus on tasks at hand and help motivate you to get things done.
Put your phone down. SERIOUSLY. Put it down!
Despite what your bosses and coworkers may think, you're not a robot. You're actually a human being. I know, big surprise. And just like all human beings, you need to take time to care for yourself. This means scheduling time to eat, sleep, and play. Turn your notifications off for at least an hour or two each night. Pick up a book, go out with friends, or spend time with your family. And when you go to bed, turn your notifications off.
Stop using your computer and phone way before you go to bed.
Using your computer or phone before you go to bed actually disrupts your sleep, as electronic devices have been known to stimulate brain activity. According to a study published in The Journal of Applied Ergonomics, artificial light actually reduced melatonin production in subjects up to 22 percent, making it harder for people to fall asleep. In order to get a good night's rest, you should stop staring at your screen at least two to three hours before you go to bed.
It can wait.
According to a survey conducted by Edison Research, 25% of customers expect a response from a brand's social media account within a few hours to a day, while 33% expect a response within a few days. Customers expect an even quicker response on social networks like Twitter, especially if they are submitting a complaint. So, how are you supposed to put down your computer and turn off your phone for even a few minutes?
Well, you divide up the time spent monitoring social networks between team members. If you're solely responsible for responding to customers inquiries or comments on a company's social network, it can wait for a few hours. However, you should never ignore a comment or complaint. That's just poor customer service.
If all else fails, you could hire a team of adorable kittens to respond to any customer comments or complaints. Everyone loves kittens. Everyone.
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