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IDEAS & INSIGHTS

on great brands, best practices, and bringing intention

Which Ad Metrics Really Matter

If you've dabbled in social media ads, you know how intimidating they can be. There seem to be a million different metrics like CPC, CTR, and CPM…seriously, what do those even mean?!? And even if you've decoded what they stand for, which ones are the most important? How do you know which ones to...

Today, I am Grateful for CHOICE

It’s the number one lesson my dad taught me. You will always have a choice. Choice is something that can never be taken away from you. You have the choice on how you react to something. You have the choice about what path you take. You can choose who your friends are. You can even choose your...

Gratitude and Growth

Let's face it, growth can be scary. Whether that is personal or professional, it isn't always easy. 2018 has been a year of growth for me, and as I reflect on it, it brings me a flood of emotions: happy, sad, anxious, proud, the list goes on.

Creating a Habit of Gratitude

2018 has been, without a doubt, the most rewarding, challenging and incredible year of my life.

4 Ways to Improve Your Ad Targeting

Advertising with Facebook (who also owns Instagram!) allows you to easily connect with your target audience. Whether you are trying to bring new leads into your sales funnel or convert current leads into customers, being able to reach these people in the right place and at the right time greatly...

10 Tips for Creating a Holiday Marketing Plan

The holiday season is upon us! Are you ready? You're already late. There is no better time than now to start thinking about your holiday marketing plan. The earlier you can start planning your holiday strategy, the better! Here are 10 tips to help make you stand out this holiday season:

Calculating Your Ad Spend ROI

Everyone wants to talk about algorithms. Facebook's, Instagram's, Google's…they're seemingly impossible to beat. You can spend endless hours creating engaging posts and growing your audience, but likes on your page mean less and less as most of your fans aren't seeing what you post.

How to Take Great Photos of Beer

I hope you're ready for this...your photos suck. There we said it. And if you're reading this blog, you know it too. Have no fear, we are here to spill the "hops" on how to take great photos of beer!

Intern of Chaos | Part 3

Officially done at Brand Yourself this summer! I couldn’t be more thankful for Tami having me apart of the team for a little while. I learned a lot and I’m excited to see how it affects what I choose as my major.