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our blog

IDEAS & INSIGHTS

on great brands, best practices, and bringing intention

How to Use the Same Photoshoot for Months

If you are going to put all the time and effort it takes into doing a photoshoot, you want to make sure it's worth it. Am I right?! I mean, we all have the same amount of hours in a day as Beyonce. As a small business we understand that both time and budget might not be an option for multiple...

How to Save Time by Batching Content

What Does Batching Content Mean? Are you a master batcher? Ahem. What we mean is, are you a boss at batching your content? Batching your content is when you set aside time to do a bunch of one thing at one time. Rather than multi-tasking and switching from one task to another, batching lets...

The Dangers of Multitasking

I don't know about you, but lately I've had a monkey mind. I have so many different things running through my brain at any given moment that I find it hard to do any ONE thing well. If I'm sitting here trying to write this blog -- I'm also texting back a friend about plans for Friday. If I'm...

How to Spark Creativity for Content Creation

As the Director of Storytelling, my absolute favorite thing to do is help our clients tell their stories. One of my favorite quotes is "I don't think outside of the box; I think of what I can do with the box." Running campaigns for multiple clients gives me multiple opportunities to create great...

Nutrition That Resonates

I like numbers. Like, REALLY like numbers. You may think I'm strange (I know Tonya does 😀) but I use data to drive most of the decisions, big or small, that I make. I'll research the ever living crap out of an item before making a purchase and I love the confidence it brings. I could look at...

How to Develop Your Beer Voice

We've been around the brewery. (See what I did there -- we've been around the brewery, not the block. Ha! Humor is definitely part of our voice.)

How to Create Custom Instagram Highlights

It's no secret, Instagram is by far my favorite social app. There are so many possibilities, and sometimes I get lost engaging, scrolling through the photo grids, and watching the stories.

How to Go All Out for Holiday Parties This Year

As you've probably already noticed, going extra for the Holiday season is a thing. Whether you are heading to an ugly Christmas sweater party or you just want to get fa-la-la-la-festive, here are some ideas to be merry and bright: The traditional ugly Christmas sweater... Hot glue a Christmas...

Which Ad Metrics Really Matter

If you've dabbled in social media ads, you know how intimidating they can be. There seem to be a million different metrics like CPC, CTR, and CPM…seriously, what do those even mean?!? And even if you've decoded what they stand for, which ones are the most important? How do you know which ones to...

Today, I am Grateful for CHOICE

It’s the number one lesson my dad taught me. You will always have a choice. Choice is something that can never be taken away from you. You have the choice on how you react to something. You have the choice about what path you take. You can choose who your friends are. You can even choose your...