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our blog

IDEAS & INSIGHTS

on great brands, best practices, and bringing intention

Brand Yourself Client Receives National Public Affairs Award!

We’re excited to share that one of our long-time clients, College City Beverage, was recently recognized by the National Beer Wholesalers Association (NBWA) during the the NBWA’s 80th Annual Convention and Trade Show in Las Vegas, Nev.!

Gratitude and Grief

Gratitude then grief. Grief then gratitude. Which comes before the other? It seems these days the scales tip depending on the wind. 2017 has been a year of both for me.  Grief AND gratitude.

5 Steps to Taking a Good Photo

Hello All! Tasha here. As you may have read in my bio, I have been a professional photographer for nearly two decades and so naturally I was the one at Brand Yourself who was asked to write this blog post. “How do I take a good photo?” is the question I aim to answer here for you. However, the...

Top 10 Things to Consider Before Running a Facebook Ad Campaign

Oh sure, anyone who is anyone with a business is running Facebook Ads these days but most are just “winging” it and paying for it… literally. Running an ad campaign on Facebook and/or Instagram (or other social media platforms) can be highly effective when you put a little time and effort into...

What to Consider During a Rebrand

Our branding philosophy here at Brand Yourself revolves around creating powerful, lasting brand identities that speak not only to your creative mind, but also to the business you aim to build. While a brand identity may start with a logo, it is SO much more. Your brand is a mixture of visual...

Strategy and Brand for a Startup Brewery

In March of last year, Tami was invited to speak in front of thousands of craft beer brewers at the Craft Brewers Conference in Philadelphia. Tami spoke on the importance of creating a strong brand and social media strategy for your beer, brewery, and taproom. Her speech was recorded and is...

Not the Kind You Put On a Cow's Butt

When Tasha came to work at Brand Yourself and we were getting set to order her new business cards -- we first had to determine the appropriate title -- then had to put the printer to work. Her title became Ambassador of Buzz -- the business cards haven't made it to the printer yet....

Finding My WHY Through Grief

2017 started out as a year of great change for me, my family, and my business. On January 16th, while sitting in my office at Brand Yourself, I received the phone call that my dad had died. He fell in his garage. And died. At that moment, and many since, I have lost my footing. For the past 4...

How To Promote A Workshop In 7 Steps

At a loss for how to promote a workshop? The idea of promoting a workshop or event can be daunting, which is why we broke the process down into 7 actionable steps. Need help? Give us a call!

Reach More People With Your Facebook Content

You can relate: you’ve spent a ton of time writing a killer blog post. You’ve included great quotes and unique perspectives. You’ve pulled together all the appropriate images (you've maybe even taken some of your own). It’s search engine optimized, jam-packed with keywords. It is really, really...